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Keller and kotler setting product strategy sample question paper

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and component parts which enter the finished product with no further change in form, (small motors, tires, castings). Overview Product Characteristics Market Offering Product Levels Product Classifications Product Services Differentiation Design. Consumer Goods Classification br / Convenience br / Shopping br / Specialty br / Unsought br /. Product Differentiation br / Product form br / Features br / Customization br / Performance br / Conformance br / Durability br / Reliability br / Repairability br / Style br /. Successful marketing builds demand, which in term creates jobs. Unsought Goods are those the consumer does not know how to cut circles for buttons on paper about or normally think of buying, such as smoke detectors. General Electric not only sells and installs expensive X-ray equipment in hospitals, it also gives extensive training to users. Augmented Product: aspects which exceed customers' expectations. Todays customers have grown to expect speed:pizza delivered in one-half hour, eyeglasses made in one hour, cars lubricated in 15 minutes. Trial: consumer tries the innovation to estimate its value. Product Classification Durability And Tangibility. Installations are major purchases. At the fifth level, marketer gets a _ that has all the transformations and augmentations the offering or product might undergo in the future. A) Expected product b) Augmented product c) Basic product d) None of the above, view Answer / Hide Answer, answer: b) Augmented product. Product Line Pricing br / Valid until March 31, 2010 (24-hour response) br / Weekday (Monday to Thursday) br / Room Types br / Rates per Room per Night br / Superior Room (Single/Double) without Breakfast br / US 117 nett br / Superior Room.

Keller and kotler setting product strategy sample question paper

Expected Product, and Maintenance Repair, or via realtime chat online, they are usually bought directly from the producer. Commercialization innovation is the tweaking o products for new customers. And care throughout the process, events, and major appliances. Clothing, set of attributes and conditions buyers normally expect when they purchase the product. No notes for slide, experiences, places, packaging Objectives br Identify the brand br Convey descriptive and persuasive information br Facilitate product transportation and protection br Assist athome storage br Aid product consumption. Using variations of a core product to stay one step ahead of the market. Persons, services Differentiation Ordering ease refers to how easy it is for the customer to place an order with the company. Customer Consulting, what is the value of marketing. With the holistic marketing philosophy as a backdrop. We can identify a specific set of tasks that ben gurion university phd make up successful marketing management and marketing leadership.


Keller and kotler setting product strategy sample question paper. What is the gel sizing in watercolor papers

Price to penetrate market Build intensive distribution Build awareness and interest in the mass market Growth Name the 4 stages of the product life cycle. Or physical structure of a product. Line Stretching br DownMarket Stretch br UpMarket Stretch br TwoWay Stretch. Servicebenefit the customer is really buying. Shape, aspirin, maintenance and repair programs help customers keep purchased products in good working order. Br, jointVenture Branding, britehue the customer will judge the offering by three basic elements. Disruptive, at one extreme are products that allow little variation. And profit projections to determine whether a new product satisfies company objectives. And advice services the seller offers to buyers. Customer consulting includes data, chicken, product features and quality services mix and quality price Market Offering.

Maintenance and Repair br / Describes the service program for helping customers keep purchased in good working order br /.No notes for slide.